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Neal is a highly accomplished technology and advertising lawyer with over 25 years of experience. He serves as the Practice Group Leader for the Data, Digital Assets & Technology (DDAT) group at his firm, formerly led the firm’s Advertising, Entertainment & Media team, and founded and formerly led the firm’s Technology Industry Team. With his extensive legal expertise and deep understanding of the technology and advertising industries, Neal is a trusted advisor to businesses of all sizes, providing comprehensive legal counsel in technology law, advertising law, data privacy, and intellectual property.

Neal has a diverse range of professional experiences that have contributed to his expertise in both technology and advertising law. He has worked with both large law firms and in-house at a Fortune 100 company, providing him with a deep understanding of the legal needs and operational challenges faced by businesses in these contexts.

In his current role as the Practice Group Leader for the DDAT group, Neal oversees a team of lawyers specializing in matters involving data privacy and cybersecurity, blockchain and crypto, and technology transactions. He guides the strategic direction of the practice group, ensuring that the team delivers exceptional legal services to clients.

With his comprehensive legal knowledge, industry expertise, and deep understanding of innovation in the technology space, Neal is the go-to technology and advertising lawyer for businesses seeking strategic legal counsel. His intellectual property expertise, data licensing proficiency, and focus on end-user benefit make him an invaluable asset to businesses offering products, services, and solutions in the ever-evolving technology landscape.

Other Info About Neal


Legal Work Highlights

Neal’s dual expertise in technology and traditional advertising law enables him to provide valuable legal support in the following areas:

  • Intersection of Technology and Advertising: Neal assists businesses in navigating the legal complexities associated with technology in advertising. He advises on areas such as targeted advertising, behavioral tracking, influencer marketing, and social media promotions, ensuring compliance with data privacy regulations and consumer protection laws.
  • Technology Law and Agreements: Neal assists businesses in navigating the legal aspects of technology development, licensing, intellectual property protection, and data privacy. Neal is a skilled negotiator, helping structure and negotiate various technology agreements, including software development agreements, service-based software solution agreements (SaaS, PaaS, etc.), product integration agreements, IT infrastructure agreements, joint development agreements and more. His meticulous attention to detail ensures that his clients’ interests are protected.
  • AI Adoption Strategy: Neal assists businesses in developing comprehensive AI adoption strategies specifically for large language model AI or generative solutions. He helps clients understand the potential benefits, legal considerations, and ethical implications of incorporating these solutions into their operations and guides them through the implementation process.
  • Data Licensing and Monetization: With the increasing importance of data in the digital era, Neal helps businesses navigate the legal landscape surrounding data licensing and monetization. He advises on data privacy regulations, negotiates data licensing agreements, and ensures compliance with data protection laws while optimizing opportunities for data-driven innovation.
  • Advertising and Sponsorships: Neal ensures that client advertising and marketing campaigns comply with relevant laws, regulations, and industry standards. He advises on issues such as false advertising, endorsements, and comparative advertising, helping businesses maintain legal and ethical advertising practices. Neal is known for his client-centric approach and his ability to understand the unique challenges faced by businesses operating in both the technology and advertising realms. He takes the time to listen to his clients’ objectives, understand their brand identities, and tailor legal strategies that align with their business goals.


Law School

University of Nebraska, J.D., 1997, highest distinction
Order of the Coif
Nebraska Law Review, Research Editor

Undergraduate School

The Ohio State University, B.S.B.A., 1992

Bar Memberships

Neal is licensed to practice in the following state(s):


Missouri (inactive)

Kansas (inactive)



Local & National Recognition

The Best Lawyers in America®: Advertising Law, 2024

Cincy Magazine, Power 100, 2023

Selected for inclusion in the Ohio Super Lawyers Rising Stars®, 2012-2014

Alumni of the Leadership Council on Legal Diversity (LCLD) Fellows (2018 Class)

Leadership Cincinnati, Cincinnati USA Regional Chamber, Class 44

Professional Affiliations

Professional Affiliations & Memberships

Ohio Bar Association

Missouri Bar Association (inactive)

Kansas Bar Association (inactive)


Civic Activities

Civic & Charitable Organizations

Ensemble Theater Cincinnati, Board of Directors, Executive Committee

Price Hill Will, Board of Directors, Vice Chair

Children’s Law Center, Board of Directors

Ruth Lyons Fund, Board of Directors

Firm Committees

Neal serves or has served in the following leadership role(s) at Frost Brown Todd:

Committee for Advancing Use of Artificial Intelligence, Member

Partner Personnel Committee, Member

Inclusion, Diversity, Equity & Belonging Committee, former Member

Technology Industry, former Industry Team Leader


Neal was invited to speak at the following events:

Neal is a sought-after speaker and thought leader in the field of technology and advertising law. He frequently presents at industry conferences, sharing insights on topics such as technology-driven advertising strategies, intellectual property protection in the advertising context, and emerging legal issues in the digital advertising landscape. His thought leadership contributions provide valuable guidance to professionals navigating the evolving intersection of technology and traditional advertising:

Social Media Update,” KBA 23rd Annual Issues for Corporate House Counsel CLE Seminar

“Coupons, Premiums, Loyalty Programs & Rebates,” – 34th Annual PMA Marketing Law Conference

“Ad Forum: The Golden Age of Social Media,” ADmerica — AAF National Conference

“Navigating the Perils and Promises of Social Networking,” 22nd Annual Issues for Corporate House Counsel/Kentucky Bar Association Corporate House Council.

“Social Media Program,” Social Media Program — Greater Cincinnati Minority Council

“Social Networking Perils & Promises,” Southwest Ohio Association of Corporate Counsel Program

“Kidsized Marketing: Supersized issues,” 33rd Annual PMA Marketing Law Conference

“Social Media in the Workplace: The Good, The Bad, The Ugly,” Annual Frost Brown Todd CLE Event

“Social Media: Practitioners’ Perspectives on Advising Clients and Avoiding Employment Pitfalls,” Kentucky Bar Association Annual Convention, Lexington, KY

“Social Media & The Law,” Northern Kentucky University, Highland Heights, KY

“Social Media Security – Is Your Company Protected?,” Cincinnati USA Regional Chamber, Cincinnati, Ohio

“LexAd After-hours,” Lexington Ad Club, Lexington, Kentucky

“Privacy Considerations for Business Use of Social Networking/Behavioral Advertising,”
ACC in-house CLE Seminar, Frost Brown Todd LLC

“Negotiating Talent and Endorsement Deals under the New Guides,” American Conference Institute’s 23rd National Advanced Forum on Advertising Law, New York, New York

“Complying With State Laws on Sweepstakes, Contests and Promotions,” American Conference Institute – 3rd Annual Advertisers’ and Marketers’ Regulatory Summit, Washington D.C.

“Make It Personal: Behavioral Marketing and Privacy Issues,” AAF National Conference, Washington D.C.

“You’ve Done What With Our Website?,” Cincinnati Bar Association, Corporate Counsel Luncheon, Cincinnati, Ohio

“Copyright & Trademark Update,” The 30th Annual Promotion Marketing Law Conference, Chicago, Illinois

“Interactive Media and the Law,” AdClub Cincinnati Digital Non-Conference, Cincinnati, Ohio

Your Privacy Policy: Fact or Fiction?,” Privacy and Information Security Seminar, Frost Brown Todd LLC

“Advertising in International Markets – How to be Successful and Avoid the Pitfalls,” Miami Valley Trade Association

“Children’s Online Privacy Protection Act,” Promotion Marketing Association, Inc. Conference, Chicago, Illinois

Major Publications

Neal is an author or contributor to the following publications:

“Social media: Risks & Rewards,” Cincinnati Business Courier Small Business Essentials (July 8, 2014)

“Social Media & America’s Favorite Pastime,” Indiana State Bar Association Intellectual Property Section (July 13, 2012)

“Who’s Afraid of the FTC,” AdClub Cincinnati, Cincinnati, Ohio (December 2009)

Expert Roundtable on CARU, The 31st Annual Promotion Marketing Law Conference, Chicago, Illinois (November 2009)

“Behavioral Advertising,” Lexington Advertising Club, Lexington, Kentucky (August 2009)

“Cause Marketing” & “Behavioral Advertising,” Lawyers, Ads & Money, Cincinnati, Ohio (July 2009)

“Interactive Media. Losing Control?,” The Advertising Federation of Columbus, Columbus, Ohio (January 2009)

“Your Privacy Policy,” Institute of Management Accountants (Northern Kentucky Chapter) Covington, Kentucky (January 2009)

“Internet and Journalism,” Legal Handbook for Ohio Journalists, 4th Edition, published by Ohio State Bar Association, August 2007

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