Frost Brown Todd’s Chief Financial Officer, Madhav Srinivasan, was featured by The American Lawyer discussing his arrival to the firm and his role in guiding financial integration as Frost Brown Todd and Gibbons advance toward their combination. A veteran of multiple Am Law 50 firms, Srinivasan shares insights from previous Big Law combinations and underscores the importance of early planning, alignment, and transparency.
“Integration starts well before day one,” Srinivasan notes, emphasizing that early coordination on financial systems and compensation structures helps minimize disruption. He highlights the importance of clear communication with partners and staff throughout the process, adding that “predictability and trust are critical when blending two firms’ financial cultures.”
Srinivasan also identifies technology as a powerful catalyst for a smooth transition, stressing that firms should leverage data analytics to forecast revenue, anticipate challenges, and better manage expenses as planning accelerates.